Roger Caffin wants to make a case against running shoes, and he made a strong scientific and historic argument, back from the invention of ‘Jogging’:
In between writing and coaching, Bowerman came up with the idea of sticking a hunk of rubber under the heel of his pumps. It was, he said, to stop the feet tiring and give them an edge. With the heel raised, he reasoned, gravity would push them forward ahead of the next man. Bowerman called Nike’s first shoe the Cortez - after the conquistador who plundered the New World for gold and unleashed a horrific smallpox epidemic.
It is an irony not wasted on his detractors. In essence, he had created a market for a product and then created the product itself. ‘It’s genius, the kind of stuff they study in business schools,’ one commentator said. Bowerman’s partner, Knight, set up a manufacturing deal in Japan and was soon selling shoes faster than they could come off the assembly line. ‘With the Cortez’s cushioning, we were in a monopoly position probably into the Olympic year, 1972,’ Knight said. The rest is history.
The company’s annual turnover is now in excess of $17 billion and it has a major market share in over 160 countries
I tend to agree with him, even before I read his piece. But let me play a devil’s advocate here to address the big elephant in the room: without the hipness factor, would people run at all?
If someone needs a little persuasion to start running, some motivation to keep doing it regularly, and no one else but these companies do it by using handsome models and pretty pictures to convince you to, would this argument still matter?
On Yelp’s list, New York’s top restaurant is not Jean Georges or Per Se but a vegan food truck called the Cinnamon Snail that earns top marks for its vanilla crème brulee donut and maple mustard tempeh sandwich.
But the top restaurant of all on Yelp’s list is one that probably flies even further below the average food critic’s radar. It’s a tiny seafood haunt wedged into a condominium complex in Kona, on Hawaii’s Big Island. It’s called Da Poke Shack, and in Yelpers’ eyes it’s pretty much perfect: an average of five stars on 612 customer reviews.
At the end the food you serve is what matters.
What I found was that most reviewers couldn’t see the revolution that was happening right before their eyes and instead were stuck in the past and mostly focused on relatively insignificant concerns.
Sticking it to the past is easy. It’s also relatively secure for most writers to do so, for it gives them a safe ground to protect their reputation. Imagine the kind of world we live in if mainstream writers & editors can grow some balls and take risks, and publish better articles; see beyond the obvious and take the readers to a journey with their beautiful mind and vision.
Hypercritical at its best:
Soak up every experience. Lose yourself in the pursuit of knowledge. When you finally come up for air, you’ll find that the long road to geekdom no longer stretches out before you. No one can deny you entry. You’re already home.
How much fuel you would like to put in your tank, how far are you willing to hit the accelerator, which direction would you like to steer your car?
Mad Men, sans suits.
It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate,
I am the captain of my soul.